Tourism is one of the largest economic sectors in Vermont, welcoming over 13 million visitors each year who account for close to $3 billion in annual spending on lodging, food and drink, goods, and services. While Summertime is the busiest time of year for tourism, Vermont is a four-season destination for domestic and international visitors. The state is famous around the world for its beautiful fall foliage colors, when tourists flock to Vermont’s byways to enjoy the spectacular change of seasons. During the winter months, Vermont’s world class ski resorts are the most popular destination in the Northeast for skiing and riding. In springtime, Vermont is consistently the top producer of maple syrup in the country. The current website hosts over 1.2M sessions and over 2M page views on a yearly basis. Most visitors to the site are new users, to the tune of about 900K new users every year. We estimate that the site currently includes approximately 750+ pages and the site library includes over 2000 images. VermontVacation.com has been in its current state since transitioning to a mobile friendly solution in 2013. Prior to this, the site remained in Sitecore as a desktop site. The current implementation is limited by VDTM team access to css, layouts, and other functionalities necessary for digital marketing. Through this Request for Proposal (RFP), the Agency of Digital Services on behalf of the Vermont Department of Tourism and Marketing (hereinafter the “State”) is seeking to establish contracts with one or more companies to plan, design, deploy, host, and provide ongoing support for a new website implementation of VermontVacation.com that inspires visitation to the state of Vermont.