Digital Marketing Services

Released Date
June 26, 2024
Due Date
July 3, 2024
New Jersey Community College
Issuer Type
Higher Ed
RFP Source
college website
# of RFP Document
Has Addendum

The Consortium is leading the marketing campaign to ensure the initiative is successful and is seeking a digital marketing firm to create and implement a comprehensive digital marketing plan across digital channels to maximize student/adult learner enrollment into the NJ Manufacturing Skills Initiative for all participating NJ Community Colleges, as well as encourage and harness manufacturing employer engagement in the Initiative. The chosen digital marketing firm will include Google ad management, SEO, PPC, social media advertising with geotargeting, and analytics/measurement in their proposal, and work closely with the NJCCC and Consortium’s Communications Consultant.